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Review of iLogo by Craig Squires

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Review of iLogo by Craig Squires

iLogo by Craig Squires

While I recognize the intriguing possibilities of close-up magic on an Apple iPhone, I have yet to find an effect for the electronic device that I want to perform for my close-up audiences. Among the many iPhone effects that I’ve seen, iLogo definitely stands out. I’m still not sure that it’s something that I want to actually do, but it’s a great concept.

You're Free to Move About the iPhone

With iLogo, you borrow a spectator’s iPhone and then, to their amazement, you apparently slide the Apple logo on the back to a different location. Spectators can see where the logo used to be and then you slide the logo back to it’s original location and hand back their phone for complete examination. At this point, you’re clean, at least with respect to the spectator’s borrowed iPhone.

Unlike most iPhone effects, “iLogo” does not interact with the electronics and screen of the iPhone. It’s simply a physical effect with the iPhone’s body that looks great. The effect isn’t difficult to learn and perform but will require practice. The accompanying disc provides good, thorough instructions and teaches a variety of effects that are variations on moving the Apple logo and putting it someplace else, for example, onto a playing card, to your own iPhone and more. iLogo comes in two versions, one for white iPhones and the other for black ones.

A "Case" Against the Effect

Undoubtedly, “iLogo” is based on a clever idea and the method is equally brilliant. But in execution, the effect is a quick one. You borrow the phone, move the logo, return the logo to its original position and hand back the phone. I don’t think it’s a mind-blower to spectators but a fun and fast bit that you can quickly perform and then move on to your main event. The accompanying DVD offers first rate and thorough instruction.

A big consideration is that you have to purchase and possess the correct gimmick (white or black) that will work with the borrowed iPhone. Once past this hurdle, another impediment is that many iPhone owners carry their iPhones in sturdy cases and housings that will not allow you to perform the trick. That is, unless you ask them to physically remove their iPhones from their cases so you can show them a trick. But then, is it really worth the trouble?

On iPhone Magic

I realize that I’m getting away a bit from the focus of this review, but I’ve come to the conclusion that tricks with iPhones are generally losing propositions for magicians. When you perform effects where an iPhone offers a prediction or apparently reads a spectator’s mind - a bit of mentalism - or allow the iPhone to predict a freely chosen card, it’s the iPhone that gets the credit and not the magician. And it’s conceivable from a spectator’s viewpoint that the iPhone’s capabilities - voice recognition and such - can be the basis of an effect. In the end, the magician is given zero credit, and many spectators conclude that with the right app or knowledge of the secret, that they themselves can perform the effect with their own iPhone.

At this juncture, with all of the innovations in technology that are occurring, I truly wish that I could say that I’m seeing new and astounding magical applications with which to entertain lay spectators. But sadly, I’m just not seeing much in this regard.

In Conclusion

I like the iLogo concept of causing the Apple logo to somehow magically move about the back of a borrowed iPhone. But dealing with the issues of matching the iPhone and locating phones that are not being housed in cases, makes this one rather iffy for the real world. Of course, you can cause the Apple logo on your own iPhone to move about, but then, you’re simply working with your own phone that in spectators’ minds you have gimmicked. In the end, iLogo is a great idea and a near flawless execution, I just don’t find it all that practical.

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