I first heard of "augmented reality" through innovative magician Marco Tempest. I have to admit that I initially thought that the term was simply a buzzword, but I recently came across an article in the Los Angeles times that discusses how the technology is being used to sell toys, show which houses are for sale on a street and more.
"Augmented Reality" is not just for magicians such as Tempest any longer. It's going mainstream. And it just may be ripe for some new magic applications.
You can read the article here. It's definitely food for thought.