When Cirque De Soleil announced a new illusion show starring Criss Angel, many couldn't imagine the direction that the well known franchise was taking. 
Turns out that Cirque has a plan and when it comes to its Las Vegas shows, not one has closed.
Turns out that Cirque has a plan and when it comes to its Las Vegas shows, not one has closed.
The secret, according to a recent story, is to create new shows that don't cannibalize the crowds that attend the current productions. Thus, you have "Believe" starring Criss Angel and an upcoming show that features the music of Elvis. "The Criss Angel show has brought us a whole new audience," says Jerry Nadal, Cirque's, Senior VP in the article."
More Reading
Review of Believe: Starring Criss Angel
Profile: Criss Angel
Interview with Criss Angel
Las Vegas Magic Shows
Comments
And what the Cirque VP does NOT go on to say, but should….
…And almost every one of those “new audience” people paying $60-$100 for this “show”, will think long and hard about ever buying another ticket to a cirque show if they base it on what they recieve in “Believe”….