Magic, Inc. and Jay Collen

A writer visits Chicago’s Magic,Inc. and interviews magician Jay Collen. The store has a rich history as it's the descendant of the legendary Ireland Magic Co., which was established in 1926 by Laurie Ireland.

"Chock full display cases beckon you to come close to check out the booklets, with titles such as Hot Canary, Mismaid Girl, and Conjuring con Carney,” the writer says in the article. "And the tricks! Shelf after shelf, item after item...I spied Morrisey cups, Indian cups with those little disappearing balls of my childhood, playing cards, including one with the interesting moniker of 'Stripper Deck.' Don’t miss the color-changing knives, the 'Stainless Steel Black Appearing Cane Maintenance Free.'"

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