Opinion: Celebrity Magic - At a Dealer Near You
Saturday May 27, 2006
Want to perform the same tricks as those big-name magicians on television? Seemingly all you have to do is pull out your credit card. Heck, if the tricks were good enough for Criss Angel and David Blaine to perform on TV, just imagine the impact that these same effects will have on your friends. But in the end, a celebrity's endorsement is more likely an efficient way to separate you from your money and provide effects that you don’t need or won’t use.
Comments
I agree totally that the mystique disappears instantly when spectators discover they can buy a trick moments after they witnessed it on television. I, for one, much prefer the opposite approach to marketing: “Such-and-such illusion was a closely-guarded secret for decades, only now made available to the general public.” But that approach seems to be history, literally!